By employing a combination of emails, SMS, integrated push notifications, and other forms of fluid communication with traders, you establish multiple contact points where your customers are spending their time. Automatically tracking these interactions enables you to understand where customers sit in the funnel, and to identify which channels work best.
A Bigger Picture Approach
Marketing automation means that less time is spent on the daily checks and tweaks that could be spent more productively on other things. Automating tasks frees up bandwidth so that your marketing team can focus on more creative, bigger picture strategies.
Trusting the Data
Marketing automation takes away much of the guesswork associated with traditional marketing. With more touch points and data sources, the information gleaned from automated marketing enables a more precise, pre-defined approach to customer retention.